What is hotel Flow Through?
Flow Through measures how much of a change in revenue reaches a change in profit. When revenue rises, the usual Flow Through percentage is change in GOP or departmental profit divided by change in revenue. The percentage is a conversion signal, not a diagnosis or universal grade.
How is hotel Flow Through calculated?
Flow Through % = change in GOP or departmental profit divided by change in revenue, multiplied by 100. Use comparable reporting periods and the same reporting basis on both sides of the calculation.
What happens when hotel revenue falls?
When revenue falls, the calculator shows downside erosion: the share of the revenue decline that reached lost profit. It also shows Flex or profit protection as a secondary measure: 100% minus downside erosion. This makes it clear how much of the lost revenue was prevented from becoming lost profit.
What if revenue falls but GOP increases?
The directional conversion ratio becomes negative even though GOP improved. That negative sign is not a bad performance grade. Investigate whether the improvement came from healthier mix, lower acquisition cost, genuine productivity, non-recurring movements or deferred expenditure.
What if revenue increases but GOP falls?
The calculator reports a negative directional ratio and flags that growth did not reach profit. Review revenue mix, distribution cost, departmental contribution, labour thresholds, support costs and one-off movements before assigning a cause.
Is there one good hotel Flow Through target?
No universal percentage fits every hotel, department or revenue source. The calculator may show contextual eHMS reference ranges for positive revenue-and-profit cases, but they are not universal industry norms or STR competitive-set percentiles. Property history, revenue mix and cost behaviour remain essential.
Which reporting period should I use for Flow Through?
Year-to-date, rolling three-to-six-month and full-year periods are generally more useful for structural analysis because they reduce timing and seasonal noise. A single month can still help tactical diagnosis, but should be confirmed over a longer period.